Churn prevention is an active process that begins long before a user starts paying for your service, and continues throughout the lifetime of the subscription.
But building a rock-solid retention strategy can be intimidating. Knowing the crossroads where your users make vital decisions about your product is a great way to streamline your planning.
We’ve talked about mapping this process out before, and we’ve compiled that journey in a handy infographic.
Churn Prevention Throughout the Customer Journey
Start by thinking of churn prevention on a longer timescale than you might imagine. It’s a process that begins with your marketing and continues long after a potential customer becomes a paying user.
Churn Prevention: The Long Haul
Retaining customers and fighting churn is a process that lasts through the entire lifecycle of the user. Remember that some of these checkpoints are recurring- you will make updates to your product, and every time this happens you need to be actively ensuring that the experience is positive and tailored to your user base.
More broadly, though, think of your customers as a long-term investment. As they grow and scale, make sure that you are able to grow and scale with them. Communicate consistently so you can anticipate and meet their needs. It won’t be easy, but it will definitely be rewarding.
Not sure where to start? Outsourcing failed payments is a great way to kick off your retention efforts! Learn more about how Churn Buster can simplify and streamline your churn prevention strategy here.